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What is a CRM? Who Need it? And Its Benefits

by / Sunday, 10 March 2013 / Published in Business
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CRM software benefitsWhether you are an executive of a company or an independent salesperson, it doesn’t matter. Your sales will depend on the number of leads and the customers you can work with. More number of leads will result in more sales and more income. There have been many debates on the Customer Relationship Management systems in B2B. It has always been a matter of argument that which one must be chosen, how to implement it , how should it must be used and who will be responsible for it ? And last but not the least , does we really need it ?

Irrespective of the fact that the company is big or small , communication with the customers is inevitable. Even if we focus on the smaller companies who might not plan to invest in the customer relationship management system will make the utilization of Outlook or something related software to manage the contacts.

But a question is raised that what is the concrete reason of buying a CRM software or how do you know when you really need a CRM software?

Do you have equivalent efficiency just like the computer?

Do you have the efficiency of sorting millions of notes? Can you organize the documents and numbers to fetch the exact piece of information which is always needed just in a few milliseconds ?The answer to these questions are NO. Computers are not very intuitive or empathetic . Hence data must be left on them .

The comprehensive CRM system becomes more critical when several people are working in your organization who are responsible for managing the clients, tasks, communication and appointments. If you implement one of the following processes , then you must evaluate your readiness.

  • Keep the track of your leads and opportunities.
  • Sharing of your data with many representatives.
  • Analyzing the sales pipeline regularly.
  • Determine where your clients are in the sales funnel.
  • Need of a comprehensive reporting system.

Flexibility is always one of the important feature of a CRM system. To fulfil your needs it can be tailored easily. A small fraction of the functionality of CRM is generally used by smaller B2B companies. As the company expands new features can be implemented too.

What service a CRM system can give to you ?

The company’s profitability which can be easily driven by a properly implemented CRM by giving you and your employees a clear snapshot of your customers , business and the prospects as a whole. Sales call takes the care of the customer service inquiries and the information related to it will be made available for anyone associated with that account. Other than this for some special customers marketing activities and campaigns can be easily tailored. The main aim of the CRM is to have such a system which can be easily used by employees.

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