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5 Effective Ways To Follow Up on Sales leads

by / Friday, 22 March 2013 / Published in Uncategorized
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After getting the sales leads you must start following it effectively. This might seem to be a straight forward task but there might be variables which are involved in the process that will start determining whether a sales lead can be converted or it might slip through your fingers. With the implementation of the correct follow-up techniques, you must maximize your conversion rates and must increase the overall sales volume.

1. Do the follow up on every lead :-
Unless proper steps are not taken to follow ups you will never know the potential of the lead. Sometimes it is possible that a weak-looking lead could result in big sales and a strong lead might result in nothing. Hence, every lead must be treated as it could bring in sales and even could turn into a long term customer.

2. Go for a specific game plan :-
It is vital to execute your follow-ups and nurture each leads to the fullest. The exact game plan mostly depends on several factors, for example the number of leads you have and the number of employees. If you do the business of different types of products then it might be possible that you might dedicate to the sales representatives to follow up on the leads which fall into the specific product categories.

3. Have a sense of urgency :-
For maximizing your conversion each sales lead must be responded as early as possible. According to a report, those businesses are more likely to qualify a lead which responds to the inquiries within an hour. After 24 hrs, the chances of making the conversion drop drastically.

4. Establish trust :-
After the contacts have been made, it might be your prerogative to win over each lead. As many will be initially skeptical, you might need to be equipped to gain their trust. In a few ways it can be done. Firstly you must have a thorough knowledge of your products and the services and it must be able to answer the questions. This serves as a positive reflection of your business. Secondly, you must be friendly and courteous as much as possible.

5. Keep the promise :-
When you are following up on leads then hold up to the end of the bargain. If you give a commitment that you will give a free trial download then do it promptly. It can be extremely detrimental to your entire campaign for not keeping your promises and giving your business a bad name.

It requires a consistent professionalism for getting the most from your leads. It is a great way to start to reach out to every lead. An efficient system can streamline the process while maximizing the conversions.

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