Is Your CRM Software Supporting Your Marketing Strategies?
In the present scenario there are still marketers who work with the lists of Excel and prospects. They also use Outlook for bulk distribution of emails. But Outlook and Excel are not efficient tools for your marketing efforts.There are many ways to evaluate CRM but often the question is raised on how a CRM software can support your marketing efforts.
Following are the ways where a CRM system can help your marketing efforts.
1.) Segmentation :-
Do you have any idea about the number of prospects each person have in their pipeline ? Do you know about the number of customers you have in each district ? If you fail to divide the customer base into segments then you might send the same message to all. It will result in a low opening rate . The following tips must be followed to build a good database.
- A good data quality is required for the foundation for effective marketing. Try to fetch as much information about the company as you can .Try for data migration with the tools of CRM where you can easily import data from your existing record and also allows you to export data from it. Make the utilization of Google and/or business directories just like Linkedn. You can also add interests. A good quality database and its maintenance just mean the constant update. Hence this job must be performed by the each person which have contact with a customer or prospect.
- It is very easy to take out your selections which are based on your target group. For example your sales manager is willing to run a eMarketing campaign to prospects with title “sales officer” which is assigned to your sales person “Ted ” . Now in your CRM you can easily make a selection with these criteria , and within seconds you get the whole list on your screen.
2.) Project Management :-
All the emails , activities and documents which are involved in the project can be overwhelming , when you start working in project management.
- In your CRM system after doing a project you add all mails, documents and activities to one project room . Project members can also be added. And if you go to the booking of a weekly project meeting you can easily add the project to the booking so that the concern people can easily can go into the project , become prepared for the meeting and find the latest documents very easily.
- The winnings are traceability , visibility and overview of all the people involved.