How To Increase Business With Lead Management Tool
Leads can be described as the individuals who are showing both the intent and the capacity for making a buying decision in a moderate time-frame. Hence leads are considered as bread and butter of your company which in turn can be utilized for generating high revenues. Qualifying a lead is based on explicit information, their job title, industry, company revenue, and geography. The difference can be made between closing more business or wasting time on tire kickers, if leads can be properly managed and captured. The proper management of leads will organize your business in an effective way.
According to the statistics of the SBA office of advocacy the 27.9 million small businesses in the USA makes up:-
- 99.7 percent of the US employer firms.
- 64 percent of net new private sector jobs.
- 98 percent of firms exporting goods.
- 33 percent of the exporting value.
But despite of the above statistical figures most small companies do not have an efficient process for lead management and conversion. But these companies can be easily dug out from landing in the hot water with the advent of online CRM solutions like Bingo CRM.
With multiple marketing channels like direct emails, trade shows, e-mail campaigns, customer referrals or cold calls can be utilized for generating leads. When a lead is once captured the online systems like Bingo CRM perform the classification of the leads by placing them in individual buckets. This easily determines which of your marketing campaigns is producing the best results.
After that the lead management tools help in qualifying each lead by highlighting them. They can be warm if it ensures that your sales team is focusing on the qualified new business opportunities.
A marketing email message can be sent by the automated lead follow up-system on a weekly, monthly and quarterly basis. Customer testimonials, news clips about your product and product information can be contained in the message.