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5 Solid Reasons Why Your Business Needs CRM Software

by / Monday, 11 March 2013 / Published in Business, CRM
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A CRM software can be considered as one of the most valuable addition to any business – small or large. It is as significant for company’s employees to get familiar with such an important tool. These factors will have better effect on long term basis and benefits organization in terms of productivity. A CRM shifts a business house from product centric focus to a customer driven focus.

Recent studies have supported the argument that organizations that have fully implemented CRM system can increase their sales by 30%. However, any such system is only worth if proper information flows into it. The big question for business houses is How they can get everyone in their companies to use it and effectively utilize real time data?

Lets us discuss about 5 strong reasons,why CRM software are must for business houses, irrespective of their sizes. We would also like to throw some light on where things that go wrong while implementing a CRM.

1. Simplicity

What a CRM system really needs is proper information, when and what was discussed about a lead, follow up details like date and reminder action and to whom it is assigned. All these details are sufficient to make the opportunity go to the next level. One of the biggest mistake several business houses make is they implement a CRM system that is way too complex for their employees. If you make your employees to do multiple entries for tracking their work it really a difficult task for them.

2. Integration with other Systems

Integration between other systems of the company is important, if the CRM is totally isolated and does not allows to import or export data that is required for other departments, then such a CRM system is of less use. Ideally a CRM tools bridges the communication channel amongst different departments within an organization. Those who are already using a CRM should get enough flexibility to switch from existing CRM.

3. CRM Software Training

Any new system with proper training can do wonders for the productivity of any organization. CRM is no exception, so it needs training not just for the basic usage but also for common issues and troubles faced during operations. Show your people – how to use CRM software effectively using smart phones or tablets (if it is supported). This will help you to recognize the expert users and reward them for their efficiency. These users are the real advocates for implementing a CRM system in your organization.

4.Information repository

Once the CRM is implemented, people have to make initial data entries in this system. Company is required to treat their CRM system as the only repository of customer details. There should be a rule – If there are no entries in such a system the executive will not get the credit for their conversions. Make such a compulsions could really streamline the business process as everything is now documented in your centralized repository and available to analyze. Latest CRM tools allows to monitor sales from mobiles devices and making updates on cloud based databases.

5. Reports

One of the most important feature a typical CRM software offers is custom reporting. It helps you to make sure that you are getting the real time report from the crucial data. Questions like what the a particular sales rep did last month ? How much can we achieve from the target this quarter ? What are the sales opportunities available in a particular location? How often followup on sales leads. These and many other such questions about the customers and business are easily answered by using the reports. CRM tools ensures real time reporting. Get your answers for specific questions like: what sales team did last week? New major sales opportunities found? Are we going to hit our sales target this quarter?

There are many benefits of an effective CRM system; it is a technology and methodology that offers seamless integration of every business units that touches the customer; like departments – marketing, sales, customer service support and business areas and units that does not touches the customers like finance and accounting.

How effectively does your organization utilizes a CRM system for their offerings? CRM does this via integration of people, process and technology i.e. using technology to help your employes and customers.

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